PRODUCT LEADERSHIP & PERFORMANCE COACHING

A 90-Day Coaching Container To Unlock Your Biggest Career Moments

Are you a Product Leader …

🚩 Lonely in your role and needing a partner to accelerate your personal growth and your team’s success? You’ve taken all the Reforge classes, you read Lenny’s Newsletter and you have all the frameworks but you’re feeling unsure of how to get to the next level?

🚩 Experiencing imposter syndrome in your new role? With growing responsibilities as a senior leader, you’re eager to prove yourself. Instead, you’re feeling like a fish out of water and you’re not getting the support you need to drive momentum forward.

🚩 Disillusioned and uninspired by your Product Leadership role? You have the salary and the title, but you feel a little bit empty inside and you’re unsure on what to do next to rediscover the drive, motivation and excitement you had earlier in your career.

🚩 Curious on how to expand your product practice after seeing others go solo? Coaching, advising, fractional product - it’s an overwhelming and saturated space, but you can’t help but wonder if it’s for you.

If this sounds anything like you…

I get it because I’ve been in your shoes.

I worked as a Product Leader for 12+ years on world-class product teams at Spotify, Audible, SoundCloud & more.

✔️ I’ve felt accomplished launching game-changing products to millions of customers - like industry disrupting publishing tools and critical fundraising initiatives during COVID.

✔️ I’ve felt imposter syndrome - from being a new manager to a non-technical PM. And I worked the corporate ladder to rediscover my confidence as a Product Leader. 

✔️ I’ve felt depleted as a leader working at a job that had me compromising my values, physical health and emotional well being. And upon leaving, I discovered a whole new world of Product Leadership. 

✔️ I’ve felt reinvigorated when I uncovered what I love about product: coaching product leaders, teaching aspiring entrepreneurs and building community on and offline.


Since leaving corporate, I've coached 100+ product folks, from entrepreneurs at Cornell Tech to senior Product Leaders at FAANG companies.

I’ve co-piloted career-defining moments with my clients to…

❇️ Take a thoughtful, methodical approach to landing the right next role without burnout. I empower Product Leaders to take strategic swings based on their core values and long-term vision. I promote sustainability and wellbeing over everything else. While I can’t promise a job offer (run from coaches who do!), my clients leave interviews feeling clear and confident with their performance.

❇️ Lead with intention when starting a new job or a new role. I work with countless people managers who are eager to “do it better”. They foster high performing teams without working them to the bone. And they bring their authentic selves to work while preserving energy for everything outside of work (I work with many new parents!)

❇️ Leave imposter syndrome at the door - from managing up to their board or down to their product development team. My high achieving clients “walk in my door” feeling overwhelmed and leave our coaching sessions more grounded and confident in their product practice.

❇️ Discover how to build a portfolio product career while working full time or as a side hustle. Many of my clients are ambitious and looking to build influence in many arenas: through advising, board seats, teaching, coaching and consulting. I help them plant the seeds for their big visions.

If this sounds anything like you…

I CREATE THE CONTAINER FOR REAL CHANGE TO OCCUR

“When I first reached out, I felt lost about where to direct my energy in my job application process. Your sessions have provided a clear weekly focus and structured approach, avoiding hours of overthinking. I appreciate the flexibility, with structured sessions and others as a sounding board, guiding me rightly. Jori's expertise and calm energy have brought clarity and motivation to a typically frustrating process.”

Alicia, Lead PM in Government

“Jori's approach of thinking of your own career like a hypothesis to test has helped me feel unstuck as I navigate this next step in my career. I wholeheartedly recommend Jori's services to any PM who is feeling stuck in their career journey and needs a fresh approach!”

Emily, Senior PM in Entertainment

My approach is simple & custom.

  1. I begin with deep discovery and goal setting work to understand you as a person, in and outside of your Product role.

  2. Then, we’ll co-create an individualized coaching strategy based on your needs and goals. We’ll utilize my tools, frameworks and network that I’ve cultivated for over a decade.

  3. We spend 3 months together building towards your tangible results. You’ll get the boost of support you need to implement long term solutions on your own.

Six 60-Minute 1:1 Sessions

Get thought provoking coaching sessions using my signature frameworks. So that you can lead with proven tools to get the buy-in you need to build momentum for yourselves and your team.

⭐️ Clients schedule sessions at a 2-week cadence. If you’re in the NYC area, I offer in-person sessions in Manhattan.

Unlimited Content Review

Get a bonus collaborator (that’s me!) on your written materials, like work docs to resumes. So that you have a second pair of trained eyes reviewing your material to ensure you’re putting your best foot forward - from board meetings to interviews.

Unlimited Async Support

Get unlimited email, slack and loom support through rapid change. So that you have the hands on support you need in-between sessions - from big wins, to fire drills to down-to-the-wire job negotiations.

⭐️ I support you 24/5.

Many of my clients get their coaching partially or fully reimbursed by their companies.

Use this template to get a budget for a product coach.

REAL TRANSFORMATIONS FROM MY CLIENTS

“Working with Jori has been a transformative experience. I needed help finding direction in my product management career and Jori was a game-changer. She not only helped me discover my 'inner why' -- for work specifically, as well as where work intersects with the rest of life -- but also skillfully guided me towards opportunities that truly resonate with my goals and values.”

Patrick, Product Lead

“Jori was my thought partner as my organisation went through a restructure during the program to bounce ideas off and work through strategies. For those PMs working in small teams, spending time with Jori is exactly what you need!”

Varshana, Product Lead

FAQ

  • I partner with Product Leaders holding titles such as Director, Senior Director, Head of Product, and VP of Product, most of whom bring over 15 years of experience. I also collaborate with other senior-level product professionals and leaders across disciplines, including engineering, design, research, UX, customer success and product marketing.

    I coach my clients through their challenges using my core product principles, and I’ve found that the specific function they’re in often matters the least.

    Discover more about the clients I serve here.

  • Each of my clients brings unique challenges, and our work often spans both functional product strategies and behavioral development.

  • Absolutely. Coaching is a partnership, especially at the senior level, and it's important to ensure we’re a good fit. Most of my clients continue working with me beyond 3 months.

  • If you’re ready to invest, contact me so we can set up an intro call.

    Im looking forward to meeting you

Ready to make change happen?