I’m Jori.

I’m a human-centered Product Leader with 12+ years of experience in consumer tech. I’m passionate about helping teams iterate quickly to achieve their full potential.

My story

If you have 30 seconds…

I have extensive experience launching B2C products, leading cross-functional product teams and driving efficiency at various sized product organizations. I’m energized when I’m driving teams to create meaningful outcomes for customers and empowering product leaders to unlock their full potential.

If you have 5 minutes…

◼️ I began my career in media, starting as a Product Manager at AOL Inc. and later joining the team at Wenner Media where I was an early hire on the Rolling Stone digital team. I built internal tools for editors, developed feature pages for splashy cover stories, and helped bring an iconic brand online with digital archives and new mobile apps. Best perk? I got fresh copies of the magazine every week.

◼️ I joined SoundCloud to deepen my experience in consumer product. I launched the first video ad products and championed vertical video long before TikTok. I helped SoundCloud ink deals for third party ad integrations to support monetization around the world. And, I discovered a passion for community building, leading the Women in Leadership group where I organized meetups and facilitated training sessions. Proudest non-work moment? I organized hundreds of women during the 2017 Women’s March in NYC on behalf of the company.

◼️ I joined a company bet at Spotify and launched a distribution tool for independent artists. I was responsible for the Artist Profile Page and launched the original Fan Support tool during COVID. Along the way, I hacked DJ mixes, experimented with new research tools and made tough decisions to sunset beloved products. How I hit the jackpot? I worked on two moonshot products that had a direct line and approval to the CEO.

◼️ I was a Director at Audible where I built products for independent authors on the Audiobook Exchange (ACX). As the first PM on the team, I handled development for onboarding, creation, publishing and new monetization opportunities, traversing tie ins with the Amazon ecosystem. Biggest challenge? I managed a fully remote team from coast to coast to relaunch a legacy brand.

◼️ With 12+ years in product, I built successful products with brilliant teams, honing my skills, growing a strong network, and finding my voice as a leader. I discovered my passion for empowering individuals and companies to achieve their goals and maximize their impact. Today, I’m an independent Product Coach. I also serve on the Cornell Tech faculty teaching product management to graduate students.

My Product Principles

Know “enough,” technically

Know enough about your product’s technical architecture to connect it to your product vision. Don’t worry about how the code is written. Focus on what the code enables. 

Experiment Frequently

Bias for action and promote “failure” as an asset, not defeat. And remember, “An experiment never fails.”

Lead with EQ

Communicate intentionally and compassionately with your coworkers. It matters more than anything.

Problem > Solution

Don’t get attached to a solution too early. You’ll likely lose sight of the actual customer problem. The solution may not even require writing a line of code.

Diversify discovery

Bring stakeholders - from engineers to lawyers to customer support - to discovery workshops. Watch your insights and solutions multiply.

Decide inclusively

Invite other perspectives into your process to make the best decision possible. Somewhere between people pleasing and dictatorship falls informed decision making. Be informed.

Deliver Incrementally

Do less and be pleasantly surprised at all the time you save. Build features customers need, not features you think they need.

Rotate who brings the donuts

Rotate who brings the donuts to reduce glue work and to create stronger team accountability.

My work in the product community