Product Team Performance Coaching

Great products don’t happen by chance—they’re crafted with intention.

I partner with product teams to build a solid product foundation - from discovery to delivery - through proven tools, tailored coaching and real-world experience from my time in the trenches.

Are you on a Product team or leading one wrestling with...

Maintaining delivery speed and product innovation at an enterprise company?

◼️ Your team struggles to balance meaningful product discovery with demanding delivery expectations.

◼️ Your team fails to align stakeholders on product value and vision, slowing progress on your roadmap.

◼️ Your team is eager to reignite competitive innovation by shifting from reactive to proactive, customer-centric work.

Or maybe you’re building a durable product organization at a scaling growth-stage company?

◼️ Your team needs better processes to scale but lacks the time or expertise to implement them effectively.

◼️ Your team struggles to manage the roadmap and push back on influential stakeholders.

◼️ Your team needs greater consistency amidst rapid company change.

I’ve coached Product teams like yours. I spent 12+ years working in world-class product teams at Spotify, Audible, and SoundCloud.

I was a Super IC →

I mastered product discovery, learned how to influence without authority, navigated imposter syndrome as a non-technical PM & climbed the corporate ladder within massive, global companies.

Then a Director →

I operated as a player-coach, managed up at a FAANG company, handled product visions and strategies for multiple product areas simultaneously & hired a coach to take me to the next level.

I’m now a Product Coach →

I’ve coached 100+ product people, from aspiring PMs to VPs of Product, taught students Product at Cornell Tech & built a global community of Product Leaders hosting networking breakfasts around the world.

How I work with teams

◼️ Team Coaching

I collaborate with product teams to elevate performance and foster excellence, from building a product culture to revitalizing an existing one. I offer team coaching for:

  • teams of product managers and

  • full development teams - product, design, engineering

From 0-1 design sprints to go-to-market planning, pilots or public launches, I bring hands-on experience to support teams through the entire product lifecycle.

◼️ 1:1 Product Coaching Support

I offer 1:1 product coaching as a complement to my team coaching, giving both individual contributors and people managers the tailored support they need to thrive and contribute to their team's success.

  • “I've been pushing these product strategy exercises. But, having that outside perspective was critical to having them get it. One of the things I hoped to get, and we hit this, was for my team to understand that our problems are not unique. And that they can do this job.”

    Senior VP of Product

  • “I'm not lost… I’ve been able to stay on top of everything… I’m communicating with customers, internally with my team and I attribute that to our sessions.  I can speak to business leaders and our higher ups and feel confident.”

    Associate Product Manager

  • “I feel that I'm on the right path. I feel like I have a framework to work with. I feel more valuable to the company.”

    Product Manager

  • “It’s good to have someone who’s blind to the company but knows the industry…Jori is an industry person. I got tips and frameworks to use that I probably wouldn’t have thought of on my own, like sending surveys, roles and responsibilities. And I’ve been able to get buy in that I wouldn’t have been able to get on my own. It’s been validation for me as I started this new role.”

    Senior Product Manager

My clients work at companies like

If any of this resonates…

◼️ Read Product Therapy and follow me on LinkedIn to familiarize with my work.

◼️ Join me at a Product Leader Breakfast. I’d love to host you!

◼️ Schedule a discovery call to see how I can support you and your team.