Getting company budget to pay for product coaching

Asking for a learning and development budget can feel uncomfortable. But, most of my clients get their coaching partially or fully reimbursed by their companies. You can too! Use this email template to get a budget from your manager or company for a product coach. 


SUBJECT: Request for Budget Allocation: Product Management Coaching

Dear [Manager's Name],

I am writing to discuss an opportunity that I believe could significantly benefit my personal development, our team and contribute to the overall success of our product efforts.

I have identified a valuable coaching resource that has the potential to enhance my skills, and in turn our team's capabilities. Jori Bell is a Product Coach who can provide tailored guidance, industry insights, and best practices to me and our team.

Jori has extensive experience launching B2C products, leading cross-functional product teams and driving efficiency at various sized product organizations. Before starting her own coaching business, Jori served as a Product Director at Audible, leading efforts for monetization strategy for authors on Audible. Previously, Jori worked in product at Spotify, SoundCloud, Rolling Stone and AOL. As a product generalist, Jori has a wealth of experience launching both 0-1 products and scaling consumer products to thousands of customers. Jori takes a cross functional approach and empowers both teams and individuals to reset and build for a stronger product process with proven product frameworks and customized support. Jori has coached individual product managers, facilitated group coaching through Women in Product and currently serves on the faculty of Cornell Tech as an instructor. You can read more about her experience here. 

The estimated cost for engaging this coach is [INSERT PRICING], covering a 3-month coaching program.

I believe that this investment aligns with my development goals for the upcoming quarters and will result in a positive return on investment through personalized support and in turn, increased efficiency, improved product quality, and enhanced collaboration within our team. Thank you for considering this opportunity, and I look forward to your guidance on the next steps.

Best regards,

[Your Full Name]