Product Coaching

I partner with product leaders and teams to solve the right customer problems and deliver tangible business results.

Team Coaching | 1:1 Coaching 

I leverage over a decade of product experience at companies like Spotify, SoundCloud and Audible to fuel my coaching practice.

I broke into product in 2011.

Since then, I’ve…

◼️ Combated imposter syndrome as a non-technical PM.

◼️ Launched dozens of consumer tech products to millions of users, while leading global product teams, remotely.

◼️ Built a global Product Coaching practice with events,  content and happy clients.

The best thing I ever did was invest in myself. If you’ve found your way here, I hope you’ll consider doing the same.

How we can work together

◼️ Team Coaching

I collaborate with product teams to elevate performance and foster excellence, from building a product culture to revitalizing an existing one.

◼️ 1:1 Product Coaching

I provide 1:1 product coaching for high-achieving product people, offering tailored support throughout the lifecycle of their product career.

  • "The reason I chose Jori is because she's been in product—she gets it. Everyone can tell you to set boundaries, but what does that actually look like in a product role? I didn’t just want an article to read; I wanted someone to talk to, someone who could really understand the challenges I was facing in real time. The fact that she's worked with people at different types and sizes of companies, and at big-name companies, gave me confidence.

    Product @ Twilio

  • “I was fortunate to have Jori as my coach as I transitioned into a more senior role. She expertly helped me navigate the waters of complex stakeholder management and effective communication, providing practical guidance and real-world examples along my journey. Jori not only accelerated my learning but gave me the confidence to take on challenging projects and make strategic decisions with conviction.

    Product @ Youtube

  • “What I appreciated most was how actionable everything was. Jori provided resources and a process that I literally used to think about my next moves… Each session left me feeling energized and motivated, with more clarity and confidence. Jori helped me take ownership of situations that felt out of control, and I've come away with a contract with myself to prioritize what’s right for me.”

    Product @ Meta

My clients work at companies like

Here’s how to connect

◼️ Read Product Therapy and follow me on LinkedIn to familiarize with my work.

◼️ Join me at a Product Leader Breakfast. I’d love to host you!

◼️ Schedule a discovery call to see how I can support you and your team.

Let’s chat.

Let’s schedule a Discovery call to learn more about how we might work together.

Please fill out the form and I’ll get back to you within 48 hours.